It could be the landscape - from the picture-perfect peak of Mount Taranaki to the black sand surf beaches.
It could be the dynamic events calendar that regularly presents the best of New Zealand and the world.
Perhaps it's the many gorgeous gardens or the range of activities - alpine treks, cliff-top golf courses, coastal walks and more.
It could be the region's rich history, from volcanic inception to energy province by way of land wars and pioneering innovation.
It could even be the endless waves that wrap around the Taranaki coast.
Whatever your reason for visiting, you'll pick up on the energy of this vibrant region.
Don't wait too long to get here however - the world is catching on.
Lonely Planet recently crowned Taranaki the second best regional destination in the world, and if the growing number of visitors is anything to go by, Taranaki is catching on as a hidden gem - full of amazing adventures waiting to be discovered.
See the Official Visitor website for Taranaki for more information.